Remarketing requirements

Scope of this page

This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.

Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Current Remarketing Options

Last updated:

Primary source: https://internetwarriors.de/en/blog/current-remarketing-options

Quick Info

Prerequisite: the list must contain at least 100 active users.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • Prerequisite for using a remarketing list in a Search campaign: What must be present?: Prerequisite: the list must contain at least 1,000 active visitors or users.
  • Is a remarketing list shareable across multiple accounts?: Yes, if the accounts are linked to the same manager account; no, if they are not linked to the same manager account.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

Prerequisite for using a remarketing list in a Display campaign: What must be present?

Prerequisite: the list must contain at least 100 active users.

Prerequisite for using a remarketing list in a Search campaign: What must be present?

Prerequisite: the list must contain at least 1,000 active visitors or users.

Is a remarketing list shareable across multiple accounts?

Yes, if the accounts are linked to the same manager account; no, if they are not linked to the same manager account.

Sources

  1. https://internetwarriors.de/en/blog/current-remarketing-options

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