CTA optimization and testing

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Topic: Cta Conversion Optimization

Last updated:

Primary source: https://internetwarriors.de/blog/conversion-optimierung-mit-dem-call-action-button

Quick Info

A green GO arrow. It is linked to a 12% higher conversion rate than the same version without an arrow.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • At which step does A/B testing play a role?: In the validation step, A/B testing checks optimization measures. One component should be tested at a time.
  • How should A/B tests for CTA elements be set up?: CTA optimization should be checked with A/B tests. Step 1: change one component. Step 2: compare it against the other version.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

Which optimization change is tied to higher conversion?

A green GO arrow. It is linked to a 12% higher conversion rate than the same version without an arrow.

At which step does A/B testing play a role?

In the validation step, A/B testing checks optimization measures. One component should be tested at a time.

How should A/B tests for CTA elements be set up?

CTA optimization should be checked with A/B tests. Step 1: change one component. Step 2: compare it against the other version.

Sources

  1. https://internetwarriors.de/blog/conversion-optimierung-mit-dem-call-action-button

Machine metadata