Dynamic Conversion Values in GTM

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Topic: Conversion Tracking Gtm Adwords Bing

Last updated:

Primary source: https://internetwarriors.de/en/blog/conversion-tracking-for-adwords-and-bing-with-google-tag-manager

Quick Info

To use dynamic conversion values, specific variables must be pushed into the Data Layer.

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Key points

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What is required to use dynamic values in GTM?

To use dynamic conversion values, specific variables must be pushed into the Data Layer.

Sources

  1. https://internetwarriors.de/en/blog/conversion-tracking-for-adwords-and-bing-with-google-tag-manager

Machine metadata