Conversion rate and test basics

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Topic: Conversion Rate Optimization Testing

Last updated:

Primary source: https://internetwarriors.de/en/blog/conversion-rate-optimization-a-b-testing-versus-mv-testing

Quick Info

Conversion rate is the measure of how many visitors a website operator persuades to perform a specific action.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • What is A/B testing in this context?: A/B testing, also called split-run testing, compares two different versions of a landing page or advertisement.
  • What is multivariate testing?: Multivariate testing is the check of multiple versions of a single landing page to identify weaknesses and user dissatisfaction.
  • Which testing methods are covered here?: A/B testing and multivariate testing. A/B testing compares two versions; multivariate testing checks multiple versions of one landing page.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

What does conversion rate mean?

Conversion rate is the measure of how many visitors a website operator persuades to perform a specific action.

What is A/B testing in this context?

A/B testing, also called split-run testing, compares two different versions of a landing page or advertisement.

What is multivariate testing?

Multivariate testing is the check of multiple versions of a single landing page to identify weaknesses and user dissatisfaction.

Which testing methods are covered here?

A/B testing and multivariate testing. A/B testing compares two versions; multivariate testing checks multiple versions of one landing page.

Sources

  1. https://internetwarriors.de/en/blog/conversion-rate-optimization-a-b-testing-versus-mv-testing

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