A/B testing process and analysis

Scope of this page

This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.

Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Conversion Rate Optimization Testing

Last updated:

Primary source: https://internetwarriors.de/en/blog/conversion-rate-optimization-a-b-testing-versus-mv-testing

Quick Info

In the test phase, 50% of users are directed to the original page and 50% to the alternative page simultaneously.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • At which step does the page split happen in A/B testing?: In the test phase step, the split happens: 50% of users go to the original page and 50% to the alternative page simultaneously.
  • How is traffic used after A/B and multivariate tests in Google Analytics?: The entire traffic can be used for subsequent analysis in Google Analytics for A/B and multivariate tests.
  • Which tests does Google Analytics support?: A/B tests and multivariate tests. The same tool also allows the entire traffic to be used for subsequent analysis.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

When are users split between the original and alternative page?

In the test phase, 50% of users are directed to the original page and 50% to the alternative page simultaneously.

At which step does the page split happen in A/B testing?

In the test phase step, the split happens: 50% of users go to the original page and 50% to the alternative page simultaneously.

How is traffic used after A/B and multivariate tests in Google Analytics?

The entire traffic can be used for subsequent analysis in Google Analytics for A/B and multivariate tests.

Which tests does Google Analytics support?

A/B tests and multivariate tests. The same tool also allows the entire traffic to be used for subsequent analysis.

Sources

  1. https://internetwarriors.de/en/blog/conversion-rate-optimization-a-b-testing-versus-mv-testing

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