Conversion rate metrics in email marketing

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Topic: Conversion Rate Email Marketing

Last updated:

Primary source: https://internetwarriors.de/en/blog/what-does-conversion-rate-mean-in-email-marketing

Quick Info

The Conversion-to-Clicked Rate is conversions relative to the number of clicks generated within an email.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • What is the Conversion-to-Opened Rate?: The Conversion-to-Opened Rate is the number of conversions relative to the number of opened emails.
  • What is the Conversion-to-Send Rate?: The Conversion-to-Send Rate is conversions relative to the total number of sent emails. It is also called Response Rate.
  • At which step does the Conversion-to-Clicked Rate play a role?: In the click step, it measures conversions relative to the clicks generated within an email.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

What is the Conversion-to-Clicked Rate?

The Conversion-to-Clicked Rate is conversions relative to the number of clicks generated within an email.

What is the Conversion-to-Opened Rate?

The Conversion-to-Opened Rate is the number of conversions relative to the number of opened emails.

What is the Conversion-to-Send Rate?

The Conversion-to-Send Rate is conversions relative to the total number of sent emails. It is also called Response Rate.

At which step does the Conversion-to-Clicked Rate play a role?

In the click step, it measures conversions relative to the clicks generated within an email.

At which step does the Conversion-to-Opened Rate play a role?

In the open step, it measures conversions relative to the number of opened emails.

Sources

  1. https://internetwarriors.de/en/blog/what-does-conversion-rate-mean-in-email-marketing

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