Incremental Clicks from Bidding on Brand Keywords

Scope of this page

This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.

Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Bidding Brand Keywords

Last updated:

Primary source: https://internetwarriors.de/en/blog/seo-vs-sem-why-bid-on-brand-names-and-other-brand-relevant-keywords

Quick Info

89% of paid search ad clicks are not replaced by organic searches when ads are turned off.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • What is the total click-through rate of brand ads?: A top organic result coupled with a top ad position results in a 33% click-through rate.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

What happens to clicks when brand ads stop running?

89% of paid search ad clicks are not replaced by organic searches when ads are turned off.

What is the total click-through rate of brand ads?

A top organic result coupled with a top ad position results in a 33% click-through rate.

Sources

  1. https://internetwarriors.de/en/blog/seo-vs-sem-why-bid-on-brand-names-and-other-brand-relevant-keywords

Machine metadata