Definition of Attribution Models
Scope of this page
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Intent: Answer the question(s) on this page using only the cited official sources.
Topic: Attribution What Anyway
Last updated:
Primary source: https://internetwarriors.de/en/blog/attribution-what-is-it-anyway
Quick Info
A Linear attribution model distributes success shares equally across all channels involved.
Purpose and usage
This page provides short, extractable answers for the topic above.
- Page type: context
- Questions on this page: 2
- Official source: https://internetwarriors.de/en/blog/attribution-what-is-it-anyway
Key points
- What is Time Decay attribution?: In Time Decay attribution, the monetary value of a click increases as it occurs closer in time to the conversion.
Terms and entities
Canonical definitions live on the Facts pages. This page only references them.
What is a Linear attribution model?
A Linear attribution model distributes success shares equally across all channels involved.
What is Time Decay attribution?
In Time Decay attribution, the monetary value of a click increases as it occurs closer in time to the conversion.
Sources
Machine metadata
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