Affiliate Marketing under GDPR

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Definition

What is it: Affiliate Marketing under GDPR refers to the operation of partner programs where the processing of user data, such as IP addresses and cookie IDs, is strictly regulated by European data protection law.

What is it used for: It is used to ensure legal compliance for advertisers and publishers through transparent data handling, minimal data storage, and the use of consent tools for tracking.

Coverage

  • Attributes: 6
  • Synonyms: 2
  • Related entities: 3
  • Sources: 1

Identity

Entity ID
https://llms.internetwarriors.de/en/affiliate-marketing-gdpr/facts/#entity
Entity type
DefinedTerm
Canonical name
Affiliate Marketing under GDPR
Language
en
Topic
Affiliate Marketing Gdpr

Attributes

Key Facts
Personal data in the context of affiliate marketing includes IP addresses, device tracking, and cookie IDs. [1]
Key Facts
GDPR strictly regulates the documentation and storage duration of personal data across all EU member states. [1]
Key Facts
Data storage must be based on minimal volume and data must be deleted after a specific period. [1]
Key Facts
Publishers and affiliate networks are considered data processors when tracking occurs via advertising materials. [1]
Key Facts
Advertisers should appoint an internal data protection officer to ensure compliance. [1]
Product or service
Consent tools and banners allow publishers to obtain valid user approval for tracking. [1]

Synonyms & Alternate Names

  • Affiliate Marketing DSGVO
  • GDPR compliant affiliate marketing

Related Entities

  • Governed by:
  • Followed by:
  • Provides solutions for:

Provenance

Sources

  1. https://internetwarriors.de/blog/affiliate-marketing-nach-der-dsgvo (Affiliate Marketing under GDPR)

Machine metadata