Retargeting models and limits

Scope of this page

This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.

Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Affiliate Marketing Evolution

Last updated:

Primary source: https://internetwarriors.de/en/blog/who-invented-it-the-evolution-of-affiliate-marketing

Quick Info

Cost-per-click, cost-per-order, and cost-per-thousand-impressions.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • Not suitable if many ad displays per user are intended: Is this true?: Not suitable if many ad displays per user are intended. Frequency capping restricts the number of displays per user to avoid negative brand associations.
  • What does frequency capping limit in retargeting?: Frequency capping limits the number of ad displays per user.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

Which payment models are used for retargeting ads?

Cost-per-click, cost-per-order, and cost-per-thousand-impressions.

Not suitable if many ad displays per user are intended: Is this true?

Not suitable if many ad displays per user are intended. Frequency capping restricts the number of displays per user to avoid negative brand associations.

What does frequency capping limit in retargeting?

Frequency capping limits the number of ad displays per user.

Sources

  1. https://internetwarriors.de/en/blog/who-invented-it-the-evolution-of-affiliate-marketing

Machine metadata