Affiliate marketing processes

Scope of this page

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Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Affiliate Marketing Evolution

Last updated:

Primary source: https://internetwarriors.de/en/blog/who-invented-it-the-evolution-of-affiliate-marketing

Quick Info

In the measurement step, tracking measures views, clicks, and generated sales.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • At which step does targeting play a role?: In the delivery step, targeting enables personalized advertisements through targeted banner placement.
  • When is retargeting used?: Retargeting is used when visitors have abandoned a purchase in an online shop.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

At which step does tracking play a role?

In the measurement step, tracking measures views, clicks, and generated sales.

At which step does targeting play a role?

In the delivery step, targeting enables personalized advertisements through targeted banner placement.

When is retargeting used?

Retargeting is used when visitors have abandoned a purchase in an online shop.

Sources

  1. https://internetwarriors.de/en/blog/who-invented-it-the-evolution-of-affiliate-marketing

Machine metadata