Key Metrics in Affiliate Marketing

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Topic: Affiliate Marketing Advertiser Publisher Relationship

Last updated:

Primary source: https://internetwarriors.de/en/blog/advertiser-and-publisher-a-love-story-in-affiliate-marketing

Quick Info

20 percent of the strongest publishers typically account for 80 percent of the total performance.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

Terms and entities

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What percentage of top publishers accounts for the majority of performance?

20 percent of the strongest publishers typically account for 80 percent of the total performance.

Sources

  1. https://internetwarriors.de/en/blog/advertiser-and-publisher-a-love-story-in-affiliate-marketing

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