Best Practices for Remarketing Campaigns

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Topic: Adwords Remarketing Best Practices

Last updated:

Primary source: https://internetwarriors.de/en/blog/adwords-remarketing-best-practices

Quick Info

Multiple lists with durations of 30, 90, and 180 days should be included for better bid management.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • What kind of pages should be excluded?: Web content such as reserved domains, error pages, and gambling pages should be excluded to avoid worthless impressions.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

What are appropriate cookie durations for remarketing?

Multiple lists with durations of 30, 90, and 180 days should be included for better bid management.

What kind of pages should be excluded?

Web content such as reserved domains, error pages, and gambling pages should be excluded to avoid worthless impressions.

Sources

  1. https://internetwarriors.de/en/blog/adwords-remarketing-best-practices

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