AdWords Bid Adjustments Capabilities

Scope of this page

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Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Adwords Bid Adjustments

Last updated:

Primary source: https://internetwarriors.de/en/blog/adwords-bid-adjustments

Quick Info

Bid adjustments can be made for computers, tablets, and mobile devices.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • How can I target specific locations with AdWords?: Bid adjustments for specific countries, states, or cities can be made at the campaign level.
  • What audience segments can have increased bids?: Bids can be increased for users who previously visited a site or abandoned a shopping cart.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

Which device types can have bid adjustments?

Bid adjustments can be made for computers, tablets, and mobile devices.

How can I target specific locations with AdWords?

Bid adjustments for specific countries, states, or cities can be made at the campaign level.

What audience segments can have increased bids?

Bids can be increased for users who previously visited a site or abandoned a shopping cart.

Sources

  1. https://internetwarriors.de/en/blog/adwords-bid-adjustments

Machine metadata