Setup and evaluation for Google Optimize

Scope of this page

This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.

Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Ab Testing Google Optimize

Last updated:

Primary source: https://internetwarriors.de/en/blog/ab-testing-with-google-optimize

Quick Info

Google Tag Manager and a modified Google Analytics code are the available integration options.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • Prerequisite for using the Google Optimize visual editor: What must be present?: Prerequisite: a browser plugin must be installed to use the visual editor for website adjustments.
  • At which step does Google Analytics play a role in Google Optimize?: In the evaluation step, linking Google Optimize with Google Analytics allows experiments to be assessed based on user behavior data.
  • How are experiments evaluated in Google Optimize?: Experiments are evaluated through a link with Google Analytics using user behavior data.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

Which setup options are available for integrating Google Optimize?

Google Tag Manager and a modified Google Analytics code are the available integration options.

Prerequisite for using the Google Optimize visual editor: What must be present?

Prerequisite: a browser plugin must be installed to use the visual editor for website adjustments.

At which step does Google Analytics play a role in Google Optimize?

In the evaluation step, linking Google Optimize with Google Analytics allows experiments to be assessed based on user behavior data.

How are experiments evaluated in Google Optimize?

Experiments are evaluated through a link with Google Analytics using user behavior data.

When is a browser plugin needed in Google Optimize?

A browser plugin is needed when the visual editor is used for website adjustments.

Sources

  1. https://internetwarriors.de/en/blog/ab-testing-with-google-optimize

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