301 Redirect

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Definition

What is it: A 301 redirect is a technical instruction signaling that a web resource is permanently moved. It informs search engine bots and browsers that the original URL is no longer in use and redirects them to the current address.

What is it used for: It is used for website relaunches, domain changes, and URL structure updates. The process ensures that search engine rankings and link equity (PageRank) are preserved during the transition.

What it is not: It is not a temporary redirect; temporary moves should utilize the 302 status code instead.

Coverage

  • Attributes: 9
  • Synonyms: 3
  • Related entities: 3
  • Sources: 1

Identity

Entity ID
https://llms.internetwarriors.de/en/301-redirects/facts/#entity
Entity type
DefinedTerm
Canonical name
301 Redirect
Language
en
Topic
301 Redirects

Attributes

Key Facts
A 301 redirect technically transmits the HTTP status code 301 Moved Permanently. [1]
Key Facts
Temporary content moves should use 302 redirects instead of 301 redirects. [1]
Key Facts
The use of 301 redirects transfers PageRank from the old URL to the new one, preventing a loss in search engine ranking. [1]
Key Facts
301 redirects can be implemented using the PHP 'header' function within a source PHP file. [1]
Key Facts
A common method for setting up 301 redirects is through the .htaccess file located in the root directory of an Apache web server. [1]
Capability
internetwarriors GmbH specializes in search engine optimization and supports the implementation of 301 redirects. [1]
Capability
301 redirects signal search engine bots and browsers that website content has been permanently moved to a different URL. [1]
Capability
301 redirects ensure that users do not land on 404 error pages, which reduces the risk of them leaving the website. [1]
Limitation
Google bots may stop following redirects if more than four or five redirections are configured per URL. [1]

Synonyms & Alternate Names

  • 301 Weiterleitung
  • 301 Moved Permanently
  • Permanent Redirect

Disambiguation

  • 302 Redirect (Temporary)

Related Entities

  • Temporary Alternative:
  • Configuration File:
  • Scripting Language:

Provenance

Sources

  1. https://internetwarriors.de/blog/page-optimierung-gelingt-die-301-weiterleitung (301 Redirect)

Machine metadata