Server-Side-Tracking

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Definition

Was ist es: Server-Side-Tracking (SST) ist ein Verfahren zur Webanalyse, bei dem Tracking-Daten zunächst an einen eigenen Server-Endpunkt gesendet werden. Dies ermöglicht die Verarbeitung und Anonymisierung der Daten, bevor sie an Analyseplattformen weitergeleitet werden.

Wofür wird es verwendet: SST wird eingesetzt, um präzise Daten unabhängig von Browser-Einschränkungen und Adblockern zu erfassen und die Einhaltung von Datenschutzrichtlinien wie der DSGVO durch Anonymisierung zu verbessern.

Was es nicht ist: Server-Side-Tracking ist nicht mit klassischem client-seitigem Tracking zu verwechseln, welches auf 3rd-Party-Cookies und direkter Kommunikation zwischen Nutzerbrowser und Drittanbieter-Servern basiert.

Abdeckung

  • Attribute: 26
  • Synonyme: 3
  • Verwandte Entitäten: 0
  • Quellen: 382

Identität

Entitäts-ID
https://llms.internetwarriors.de/de/server-side-tracking/facts/#entity
Entitätstyp
Service
Kanonischer Name
Server-Side-Tracking
Sprache
de
Thema
Server Side Tracking

Attribute

Key Facts
+49 (0)30 9700 387 0 [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13] [14] [15] [16] [17] [18] [20] [21] [22] [23] [24] [25] [26] [27] [28] [29] [30] [31] [32] [33] [34] [35] [36] [37] [38] [39] [40] [41] [42] [43] [44] [45] [46] [47] [48] [49] [50] [51] [52] [53] [54] [55] [56] [57] [58] [59] [60] [61] [62] [63] [64] [65] [66] [67] [68] [69] [70] [71] [72] [73] [74] [75] [76] [77] [78] [79] [80] [81] [82] [83] [84] [85] [86] [87] [88] [89] [90] [91] [93] [94] [95] [96] [97] [98] [99] [100] [101] [102] [103] [104] [105] [106] [107] [108] [109] [110] [111] [112] [113] [114] [115] [116] [117] [118] [119] [120] [122] [124] [125] [126] [127] [129] [130] [131] [132] [133] [134] [135] [136] [137] [138] [139] [140] [141] [142] [143] [144] [145] [146] [147] [148] [149] [150] [151] [152] [153] [154] [155] [156] [157] [158] [159] [161] [162] [164] [165] [167] [168] [169] [170] [173] [174] [175] [176] [177] [178] [179] [180] [181] [182] [185] [186] [187] [188] [189] [192] [193] [194] [195] [196] [197] [199] [202] [203] [204] [205] [206] [207] [209] [210] [211] [212] [215] [216] [217] [219] [220] [221] [222] [223] [225] [226] [227] [228] [229] [230] [231] [232] [233] [235] [236] [237] [238] [239] [240] [241] [242] [243] [244] [245] [246] [247] [248] [249] [252] [253] [254] [255] [256] [257] [258] [259] [260] [261] [262] [263] [264] [265] [266] [267] [268] [269] [271] [272] [273] [274] [275] [276] [277] [278] [279] [280] [282] [283] [284] [285] [286] [287] [288] [289] [290] [292] [294] [296] [297] [298] [299] [300] [301] [302] [303] [304] [305] [306] [307] [308] [309] [310] [311] [312] [313] [314] [315] [316] [317] [318] [319] [320] [321] [322] [323] [324] [325] [326] [327] [328] [329] [330] [331] [332] [334] [335] [336] [337] [338] [339] [340] [341] [343] [344] [345] [346] [347] [348] [349] [350] [351] [352] [353] [354] [355] [356] [357] [358] [359] [360] [361] [362] [363] [364] [365] [368] [369] [372] [373] [374] [375] [377] [379] [380] [381] [382]
Key Facts
info@internetwarriors.de [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [12] [13] [14] [15] [16] [17] [18] [20] [21] [22] [23] [24] [25] [26] [27] [28] [29] [30] [32] [33] [34] [35] [36] [37] [38] [39] [40] [41] [42] [43] [44] [45] [46] [47] [48] [49] [50] [51] [52] [53] [54] [55] [56] [57] [58] [59] [60] [61] [62] [63] [64] [65] [66] [67] [68] [69] [70] [71] [72] [73] [74] [75] [77] [78] [79] [80] [81] [82] [83] [84] [85] [87] [89] [90] [91] [93] [94] [95] [96] [97] [98] [99] [100] [101] [102] [103] [104] [105] [106] [107] [108] [109] [110] [111] [112] [113] [114] [115] [116] [117] [118] [119] [120] [121] [122] [123] [124] [125] [126] [127] [128] [129] [130] [131] [132] [133] [134] [135] [136] [137] [138] [139] [140] [141] [142] [143] [144] [145] [146] [147] [149] [150] [151] [152] [154] [155] [156] [157] [158] [159] [160] [161] [162] [163] [164] [165] [167] [168] [169] [170] [171] [172] [173] [174] [175] [176] [177] [178] [179] [180] [182] [184] [185] [186] [187] [188] [189] [190] [191] [192] [193] [194] [195] [196] [197] [198] [199] [200] [201] [202] [203] [204] [205] [206] [207] [208] [209] [210] [211] [212] [214] [215] [216] [217] [218] [219] [220] [221] [222] [223] [224] [226] [227] [228] [229] [230] [231] [232] [234] [235] [236] [237] [238] [239] [240] [241] [242] [243] [244] [245] [246] [247] [249] [251] [252] [253] [254] [255] [256] [257] [258] [259] [260] [261] [262] [263] [264] [265] [268] [269] [270] [271] [272] [273] [274] [275] [276] [277] [278] [279] [280] [282] [283] [284] [285] [286] [287] [288] [289] [290] [292] [296] [297] [298] [299] [300] [301] [302] [303] [304] [305] [306] [307] [308] [309] [310] [311] [312] [313] [314] [315] [316] [317] [318] [319] [320] [321] [322] [323] [324] [325] [326] [327] [328] [329] [330] [331] [332] [334] [336] [338] [339] [340] [341] [343] [344] [345] [346] [347] [348] [349] [350] [351] [352] [353] [354] [355] [356] [357] [358] [359] [360] [361] [362] [363] [364] [365] [368] [369] [372] [373] [374] [375] [377] [379] [380] [381] [382]
Key Facts
Bülowstraße 66, Aufgang D3, 10783 Berlin [17] [19] [47] [60] [89] [101] [104] [115] [120] [127] [147] [150] [166] [183] [213] [215] [224] [250] [263] [271] [302] [309] [327] [338] [354] [372] [381]
Key Facts
internetwarriors GmbH [13] [60] [68] [269] [271] [313] [327] [354]
Key Facts
Der Firmensitz befindet sich in der Bülowstraße 66, Aufgang D3, 10783 Berlin. [310] [316] [323] [370]
Contact
Das Unternehmen ist telefonisch unter +49 (0)30 9700 387 0 erreichbar. [291] [342] [366] [370] [378]
Contact
Die E-Mail-Adresse für Anfragen lautet info@internetwarriors.de. [370] [376]
Contact
Die internetwarriors GmbH ist telefonisch unter +49 (0)30 9700 387 0 erreichbar. [92] [367]
Contact
Anfragen können per E-Mail an info@internetwarriors.de gerichtet werden. [92] [367]
Contact
internetwarriors hat ihren Geschäftssitz in der Bülowstraße 66, Aufgang D3, 10783 Berlin. [92]
Capability
Server-Side-Tracking schützt sensible Nutzerdaten und verbessert die Einhaltung von Datenschutzrichtlinien. [327]
Capability
Serverseitiges Tracking nutzt 1st-Party-Cookies zur Identifikation der Nutzer. [327]
Capability
internetwarriors bietet individuelle Lösungen für den Erfolg im Online Marketing an. [370] [371]
Capability
Server Side Tracking arbeitet bevorzugt mit First Party Cookies, die im Vergleich zu Third Party Cookies als vertrauenswürdiger und stabiler gelten. [92]
Capability
Server Side Tracking verbessert die Ladezeit der Website, da anstatt vieler einzelner Tools nur ein einziger Server kontaktiert werden muss. [92]
Capability
Das serverseitige Tracking wird im Vergleich zu herkömmlichen Tracking-Methoden oft als sicherer bewertet. [370]
Definition
Beim Server-Side-Tracking werden Tracking-Daten zunächst an einen eigenen, sicheren Server-Endpunkt unter der Kontrolle des Betreibers gesendet. [327]
Definition
Serverseitiges Tracking gehört zu den neuesten Technologien im Bereich der Tracking-Verfahren. [370]
Definition
Server Side Tracking ist eine Methode der Datenerfassung, bei der Tracking-Informationen direkt über den Server des Website-Betreibers verarbeitet werden. [92]
Fact
Die internetwarriors GmbH bietet die Einrichtung von Server-Side-Tracking ab einem Preis von 300 Euro zzgl. MwSt. an. [327]
Fact
Das Premium Tracking Paket für E-Commerce bietet Einblicke zur Optimierung von Shops und Marketingkampagnen ab 1000 Euro. [327]
Fact
Klassisches client-seitiges Tracking kann heute bereits bis zu 60 Prozent der Daten durch Cookie-Einschränkungen und Adblocker verlieren. [327]
Metric
Serverseitiges Tracking kann Tracking-Schutzmaßnahmen umgehen, was erfahrungsgemäß zu einer Erhöhung der Datenmenge um mindestens 12% führt. [92]
Policy
Die DSGVO schreibt vor, dass personenbezogene Daten nur mit ausdrücklicher Zustimmung der Nutzer erfasst und verarbeitet werden dürfen. [92]
Policy
Nach dem TTDSG bedarf bereits das Setzen von nicht technisch notwendigen Cookies einer aktiven und informierten Einwilligung. [92]
Reference
Der Experte Halid Osmaev liefert detaillierte Einblicke in die Prozesse der Datenerfassung beim Server Side Tracking. [370]

Synonyme & Alternativnamen

  • SST
  • Serverseitiges Tracking
  • 1st-Party-Tracking

Verwandte Entitäten

Herkunft

Quellen

  1. https://internetwarriors.de/blog/95-5-regel-im-b2b-marketing (Server-Side-Tracking)
  2. https://internetwarriors.de/blog/ab-testing-mit-google-optimize (Server-Side-Tracking)
  3. https://internetwarriors.de/blog/adwords-gebotsanpassungen (Server-Side-Tracking)
  4. https://internetwarriors.de/blog/adwords-screening-checkliste (Server-Side-Tracking)
  5. https://internetwarriors.de/blog/adwords-und-bing-ads-im-jahr-2016 (Server-Side-Tracking)
  6. https://internetwarriors.de/blog/alte-urls-identifizieren-nach-einem-website-umzug (Server-Side-Tracking)
  7. https://internetwarriors.de/blog/amazon-optimierung-unsere-6-onpage-tipps-fur-mehr-sichtbarkeit (Server-Side-Tracking)
  8. https://internetwarriors.de/blog/andere-laender-andere-sitten-google-herrscht-nicht-ueberall (Server-Side-Tracking)
  9. https://internetwarriors.de/blog/anrufe-von-kunden-tracken (Server-Side-Tracking)
  10. https://internetwarriors.de/blog/app-store-optimization (Server-Side-Tracking)
  11. https://internetwarriors.de/blog/automatisierte-adwords-anzeigen-erstellen (Server-Side-Tracking)
  12. https://internetwarriors.de/blog/b2b-content-marketing (Server-Side-Tracking)
  13. https://internetwarriors.de/blog/backlinkaufbau-der-zukunft (Server-Side-Tracking)
  14. https://internetwarriors.de/blog/barrierefreie-webseite (Server-Side-Tracking)
  15. https://internetwarriors.de/blog/benutzerdefinierte-spalten-in-google-ads (Server-Side-Tracking)
  16. https://internetwarriors.de/blog/bessere-kundenansprache-mit-der-perfekten-zielgruppenanalyse-die-richtigen-inhalte-erstellen (Server-Side-Tracking)
  17. https://internetwarriors.de/blog/besseres-content-marketing-so-erstellen-sie-einen-guten-redaktionsplans (Server-Side-Tracking)
  18. https://internetwarriors.de/blog/best-practice-facebook-werbung (Server-Side-Tracking)
  19. https://internetwarriors.de/blog/beste-deutsche-agentur-google-premier-partner-awards-2018 (Server-Side-Tracking)
  20. https://internetwarriors.de/blog/bing-seo-suchmaschinenoptimierung (Server-Side-Tracking)
  21. https://internetwarriors.de/blog/budget-killer-im-account (Server-Side-Tracking)
  22. https://internetwarriors.de/blog/chatgpt-adcopy-hochkonvertierende-anzeigen (Server-Side-Tracking)
  23. https://internetwarriors.de/blog/contao-drupal-joomla-und-fokus-cms-die-angreifer (Server-Side-Tracking)
  24. https://internetwarriors.de/blog/content-marketing-kuenstliche-intelligenz (Server-Side-Tracking)
  25. https://internetwarriors.de/blog/content-marketing-strategien-zur-leadgenerierung (Server-Side-Tracking)
  26. https://internetwarriors.de/blog/conversion-optimierung-in-google-shopping-mittels-bidding-und-auszuschliesenden-keywords (Server-Side-Tracking)
  27. https://internetwarriors.de/blog/conversion-optimierung-mit-dem-call-action-button (Server-Side-Tracking)
  28. https://internetwarriors.de/blog/conversion-optimierung-so-schliessen-sie-paypal-co-in-google-analytics-aus (Server-Side-Tracking)
  29. https://internetwarriors.de/blog/crawling-die-spinne-unterwegs-auf-ihrer-webseite (Server-Side-Tracking)
  30. https://internetwarriors.de/blog/creative-ads-fuer-mehr-conversions (Server-Side-Tracking)
  31. https://internetwarriors.de/blog/crm-beratung-teamleader-partner (Server-Side-Tracking)
  32. https://internetwarriors.de/blog/das-tracking-konzept-so-planen-sie-ihre-webanalyse (Server-Side-Tracking)
  33. https://internetwarriors.de/blog/dashboards-und-berechnete-messwerte-in-google-analytics (Server-Side-Tracking)
  34. https://internetwarriors.de/blog/der-aio-geo-plattformen-report-2025 (Server-Side-Tracking)
  35. https://internetwarriors.de/blog/der-keyword-planer-so-finden-sie-die-besten-keywords-fur-ihre-kampagnen (Server-Side-Tracking)
  36. https://internetwarriors.de/blog/die-aktuellen-moeglichkeiten-im-remarketing (Server-Side-Tracking)
  37. https://internetwarriors.de/blog/die-alternativen-zu-flash-und-java (Server-Side-Tracking)
  38. https://internetwarriors.de/blog/die-neue-web-app-property-in-google-analytics (Server-Side-Tracking)
  39. https://internetwarriors.de/blog/die-wichtigsten-online-marketing-trends-2022 (Server-Side-Tracking)
  40. https://internetwarriors.de/blog/die-zukunft-der-marketing-cookies (Server-Side-Tracking)
  41. https://internetwarriors.de/blog/eeat-in-der-suche (Server-Side-Tracking)
  42. https://internetwarriors.de/blog/erfolgreiches-e-mail-marketing-vermeiden-sie-newsletter-abmeldungen (Server-Side-Tracking)
  43. https://internetwarriors.de/blog/erwartungen-an-webanalyse-betreuung (Server-Side-Tracking)
  44. https://internetwarriors.de/blog/facebook-marketing-ein-leitfaden (Server-Side-Tracking)
  45. https://internetwarriors.de/blog/fachkonferenz-online-marketing-ecommerce (Server-Side-Tracking)
  46. https://internetwarriors.de/blog/filter-bei-google-analytics-setzen (Server-Side-Tracking)
  47. https://internetwarriors.de/blog/google-360-suite-die-neue-enterprise-losung-im-bereich-analytics (Server-Side-Tracking)
  48. https://internetwarriors.de/blog/google-ad-grants-pro-bono-projekt-stiftung-house-of-one (Server-Side-Tracking)
  49. https://internetwarriors.de/blog/google-ads-video-kampagnen (Server-Side-Tracking)
  50. https://internetwarriors.de/blog/google-ai-mode-neue-regeln-fuer-sichtbarkeit (Server-Side-Tracking)
  51. https://internetwarriors.de/blog/google-analytics-4 (Server-Side-Tracking)
  52. https://internetwarriors.de/blog/google-analytics-implementierung-screaming-frog (Server-Side-Tracking)
  53. https://internetwarriors.de/blog/google-keyword-planer-eine-rundum-anleitung-fuer-ihr-perfektes-keywordset (Server-Side-Tracking)
  54. https://internetwarriors.de/blog/google-places-wird-zu-google-plus-local-local-seo-teil-5 (Server-Side-Tracking)
  55. https://internetwarriors.de/blog/google-search-console-die-neuen-funktionen (Server-Side-Tracking)
  56. https://internetwarriors.de/blog/grundlagen-und-bausteine-einer-professionellen-seo-onpage-analyse (Server-Side-Tracking)
  57. https://internetwarriors.de/blog/heatmaps-in-der-usability-analyse (Server-Side-Tracking)
  58. https://internetwarriors.de/blog/hybrider-vertrieb-und-online-leadgenerierung (Server-Side-Tracking)
  59. https://internetwarriors.de/blog/influencer-marketing-im-affiliate-marketing (Server-Side-Tracking)
  60. https://internetwarriors.de/blog/instagram-ads-individuelle-kampagnen-fuer-jeden-anspruch (Server-Side-Tracking)
  61. https://internetwarriors.de/blog/kanal-diversifizierung-im-online-marketing (Server-Side-Tracking)
  62. https://internetwarriors.de/blog/kein-google-analytics-ohne-opt-out-cookie (Server-Side-Tracking)
  63. https://internetwarriors.de/blog/ki-einkaufsagenten-geo-ecommercey (Server-Side-Tracking)
  64. https://internetwarriors.de/blog/konfiguration-tag-manager-injector (Server-Side-Tracking)
  65. https://internetwarriors.de/blog/kuenstliche-intelligenz-strategie-zukunft (Server-Side-Tracking)
  66. https://internetwarriors.de/blog/leadgenerierung-case-study-heydata (Server-Side-Tracking)
  67. https://internetwarriors.de/blog/linkbuilding (Server-Side-Tracking)
  68. https://internetwarriors.de/blog/linkedin-leitfaden-tipps-und-tricks-fuer-das-ultimative-linkedin-profil (Server-Side-Tracking)
  69. https://internetwarriors.de/blog/llm-content-fokus (Server-Side-Tracking)
  70. https://internetwarriors.de/blog/llms-erste-sekunden-customer-journey (Server-Side-Tracking)
  71. https://internetwarriors.de/blog/local-seo-geo-ki-sichtbarkeit (Server-Side-Tracking)
  72. https://internetwarriors.de/blog/lokal-seo-mit-diesen-schritten-werden-sie-lokal-besser-gefunden (Server-Side-Tracking)
  73. https://internetwarriors.de/blog/marktplatz-d2c-strategie-2026 (Server-Side-Tracking)
  74. https://internetwarriors.de/blog/mit-diesen-tipps-gehts-mit-ihrem-shop-den-e-commerce-olymp (Server-Side-Tracking)
  75. https://internetwarriors.de/blog/mobile-vs-responsive-was-ist-besser-fur-meine-webseite (Server-Side-Tracking)
  76. https://internetwarriors.de/blog/omnichannel-marketing (Server-Side-Tracking)
  77. https://internetwarriors.de/blog/online-marketing-messen-im-herbst-2018 (Server-Side-Tracking)
  78. https://internetwarriors.de/blog/onpage-seo-faktoren (Server-Side-Tracking)
  79. https://internetwarriors.de/blog/paid-landingpages (Server-Side-Tracking)
  80. https://internetwarriors.de/blog/performance-max-channel-reporting-richtig-nutzen (Server-Side-Tracking)
  81. https://internetwarriors.de/blog/potenziale-von-linkedin-zum-aufbau-organischer-reichweite-nutzen (Server-Side-Tracking)
  82. https://internetwarriors.de/blog/predictive-marketing-mit-google-ads (Server-Side-Tracking)
  83. https://internetwarriors.de/blog/query-fan-out-content-optimierung (Server-Side-Tracking)
  84. https://internetwarriors.de/blog/recruiting-im-digitalen-zeitalter-google-for-jobs-in-der-praxis (Server-Side-Tracking)
  85. https://internetwarriors.de/blog/reddit-seo (Server-Side-Tracking)
  86. https://internetwarriors.de/blog/responsive-search-ads (Server-Side-Tracking)
  87. https://internetwarriors.de/blog/retail-media-pos-esl-self-checkout-loyalty (Server-Side-Tracking)
  88. https://internetwarriors.de/blog/retargeting-im-affiliate-marketing-worauf-kommt-es-an (Server-Side-Tracking)
  89. https://internetwarriors.de/blog/sea-qualitaetszertifikat-bvdw (Server-Side-Tracking)
  90. https://internetwarriors.de/blog/seo-basics-mit-diesen-5-tipps-verbessern-sie-die-ladezeit-ihrer-webseite (Server-Side-Tracking)
  91. https://internetwarriors.de/blog/seo-keywords-finden (Server-Side-Tracking)
  92. https://internetwarriors.de/blog/server-side-tracking-moderner-datenschutz (Server-Side-Tracking)
  93. https://internetwarriors.de/blog/smart-bidding-intelligente-attribution-ki-im-sea (Server-Side-Tracking)
  94. https://internetwarriors.de/blog/so-nutzen-sie-en-erfolgreich (Server-Side-Tracking)
  95. https://internetwarriors.de/blog/so-optimieren-sie-ihre-mobile-adwords-kampagnen (Server-Side-Tracking)
  96. https://internetwarriors.de/blog/stilbruch-cpc-im-affiliate-marketing (Server-Side-Tracking)
  97. https://internetwarriors.de/blog/strategien-omni-channel-wachstum (Server-Side-Tracking)
  98. https://internetwarriors.de/blog/suchintention-ads-automatisierung-die-zukunft-von-google-ads (Server-Side-Tracking)
  99. https://internetwarriors.de/blog/suchmaschinenoptimierung-seo-checkliste-fur-den-launch-einer-neuen-website (Server-Side-Tracking)
  100. https://internetwarriors.de/blog/teilen-will-gelernt-sein-datenschutzkonforme-implementierung-von-social-share-buttons (Server-Side-Tracking)
  101. https://internetwarriors.de/blog/tik-tok-ads-so-schalten-sie-werbung-auf-tik-tok (Server-Side-Tracking)
  102. https://internetwarriors.de/blog/tipps-zu-datenanalyse-und-datenauswertung-mit-wenig-daten (Server-Side-Tracking)
  103. https://internetwarriors.de/blog/trackingmethoden-im-affiliate-marketing (Server-Side-Tracking)
  104. https://internetwarriors.de/blog/transformation-der-suche-teil-1-zero-sum-ein-irrtum (Server-Side-Tracking)
  105. https://internetwarriors.de/blog/trends-entwicklungen-im-b2b-e-commerce-2023 (Server-Side-Tracking)
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